Google accepts cryptocurrency ads
In the latest update to its advertising policy for Bitcoin and other cryptocurrency-related products and services, Google outlined the licensing process for exchanges and wallets.
Over the past decade, Google and Facebook have dominated the online advertising market. Both websites banned both ads for cryptocurrencies in 2018; However, since then, a number of these restrictions have been lifted. In the United States and Japan, related businesses can place cryptocurrency ads on Google if "the products and advertisements provided comply with local laws and industry standards and the account is approved by Google."
Now, the tech giant has clearly defined the criteria for licensing. To receive an ad for an cryptocurrency exchange or wallet on Google, a company must be listed on FinCEN as a monetary services business and at least in one state, as a money transferor, or only at a federal or state authorized banking institution. "
Businesses must "comply with relevant legal requirements, including local requirements, both state and federal," and "ensure that their ads and homepage comply with all Google Ads policies."
Google has banned all advertising related to Defy and Initial Coin Issuance (ICO) protocols, as well as Defy-related services such as cryptocurrencies, token cash pools, unauthorized DApps, and unhosted wallets.
Encrypted exchanges that are currently approved by Google must apply for a license again in July. The new rules will take effect on August 3.